Return-Path: <828-DRE-076.0.220132.0.0.15050.9.659008@bounce.try.onesignal.com> Delivered-To: heads@naturallights.biz Received: from mgh-web11.maghost.ro by mgh-web11.maghost.ro with LMTP id EJ+8Bz7loWk01AUAJwI5NA (envelope-from <828-DRE-076.0.220132.0.0.15050.9.659008@bounce.try.onesignal.com>) for ; Fri, 27 Feb 2026 20:41:02 +0200 Return-path: <828-DRE-076.0.220132.0.0.15050.9.659008@bounce.try.onesignal.com> Envelope-to: heads@naturallights.biz Delivery-date: Fri, 27 Feb 2026 20:41:02 +0200 Received: from bounce.try.onesignal.com ([192.28.145.32]:38609) by mgh-web11.maghost.ro with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_256_GCM_SHA384 (Exim 4.98) (envelope-from <828-DRE-076.0.220132.0.0.15050.9.659008@bounce.try.onesignal.com>) id 1vw2lq-00000001fib-28hl for heads@naturallights.biz; Fri, 27 Feb 2026 20:41:02 +0200 X-MSFBL: Qc8qkd3uYLe/itG5bKhP0ty/cjU2fonDxHvANLQwW5c=|eyJyIjoiaGVhZHNAbmF 0dXJhbGxpZ2h0cy5iaXoiLCJ1IjoiODI4LURSRS0wNzY6MDoxODA1MDoxMDk3MTA 6NjI2ODk2OjE1MDUwOjk6MjIwMTMyOjY1OTAwOCIsImIiOiJkdnAtMTkyLTI4LTE 0NS0zMiIsImciOiJiZy1hYmQtOTc2In0= DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/relaxed; t=1772217619; s=m2; d=onesignal.com; i=@onesignal.com; h=List-Unsubscribe:List-Unsubscribe-Post:Content-Type:MIME-Version:Subject:To:From:Date; bh=7cH9E4X6iy5XQn1owdCpGOv9oABPmGQMIDXOJ5/qTG0=; b=obwzHGTYOJn4YHU9efH19YpoEHG2LTFt8wdLAjZ0mejuNfTV+faIKljYznNzatMD g9ac0MaDQ9qWlc6oOGyH5JbOloQWaWZ6PHg12mzwz/KBvxK+oyUOa1b84KUfSOm+L+s i8MrboPF4McPSoLHx4QcR4lJwbJjsuGUmZCAFgEU= DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/relaxed; t=1772217619; s=m1; d=mktdns.com; i=@mktdns.com; h=List-Unsubscribe:List-Unsubscribe-Post:Content-Type:MIME-Version:Subject:To:From:Date; bh=7cH9E4X6iy5XQn1owdCpGOv9oABPmGQMIDXOJ5/qTG0=; b=CPnMUdSJeBntlVAzGXPiUrEULosF6jM/LXuHlVNszhoIEbVpfa52yiNeQjULwBGK Mv3GeYS7OftQ7OLwWucGjf+0xQefblsthIrCDPbZvL67aJwpsHDMeGT+rRuxyMlrmJP BliqpKCbdKxljGcdD/SkV6dzqNnioWbsWcAFD53o= Date: Fri, 27 Feb 2026 12:40:19 -0600 (CST) From: The OneSignal Team Reply-To: newsletter@onesignal.com To: heads@naturallights.biz Message-ID: <1250651925.101833665.1772217619962@abmktmail-batch1b.marketo.org> Subject: February Customer Engagement Newsletter MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_101833663_925295738.1772217619961" X-Binding: bg-abd-976 List-Unsubscribe-Post: List-Unsubscribe=One-Click List-Unsubscribe: , X-MarketoID: 828-DRE-076:0:18050:109710:626896:15050:9:220132:659008 X-Mailfrom: 828-DRE-076.0.220132.0.0.15050.9.659008@bounce.try.onesignal.com X-MktArchive: false X-MSYS-API: {"options":{"open_tracking":false,"click_tracking":false}} X-MktMailDKIM: true ------=_Part_101833663_925295738.1772217619961 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable February=C2=A02026 Customer Engagement=C2=A0Highlights A few years ago you could get away with a little growth-by-accident. In 202= 6, retention is mostly craft: razor-sharp onboarding, more dynamic targetin= g, and fewer wasted sends. First, a quick look back at what changed in 2025 and then zoom out to what = leading mobile teams are doing differently for retention in 2026: treating = Day 0=E2=80=933 like an intent-capture window, letting some segments expire= (like certain New Year=E2=80=99s resolutions), and building participation = cycles that AI simply can=E2=80=99t copy. We leave you with some deep cut trivia for the OGs:=20 When the App Store first opened in 2008, how many apps were there? And how = many of them were free at the time? Hint: If you tried to scroll the whole = store, your thumb wouldn't be that sore. The OneSignal 2025 Year in Review The send button will always exist. But in 2026, we=E2=80=99re building for = what comes after it. How Leading Mobile Teams Are Rethinking Retention for 2026 The apps that win retention diagnose intent early, segment dynamically, and= build participation loops AI can=E2=80=99t copy. A Quick Retention Quiz to Pressure-Test Retention 8 questions that surface where your lifecycle is drifting. Plus the =E2=80= =9Ctrap=E2=80=9D to watch for and the practical re-alignment. Your next messaging success story starts here.=20 Jump into your dashboard and start creating campaigns your users will truly= notice. ${btn_text} =20 ${btn_text} <[[${btn_url}]]> *Answer: 500 apps total; 125 were free. Today, that=E2=80=99s basically one= modern category page. Our modern app store fluctuates between 1.96 million= to 2.42 million apps, roughly 95% of which are free (or using a "freemium"= model). OneSignal, 201 South B Street, Suite 200, San Mateo, CA 94401 You received this because you subscribed to updates from OneSignal.=20 No longer interested?=20 Unsubscribe or Manage Preferences <[[https://learn.onesignal.com/Unsubscrib= ePage.html?mkt_unsubscribe=3D1&mkt_tok=3DODI4LURSRS0wNzYAAAGgP1-F9U5ZjpxlE1= O1fj7QZaJ3c9S_VzGjh4fLLN3jj-B3jfHVfoY12_uSLhNGlgN3F8-GnzAjRlKOeaR4aBxlyTLRa= YEBowaIo8nEbOt1wvhL]]>. ------=_Part_101833663_925295738.1772217619961 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: quoted-printable =20 =20 = =20 =20 =20 =20 = =20 =20 =20 =20 =20 =20 =20 =20 OneSignal=20 =20 =20 =20 =20 =20 =20 =20 =20 =20
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February 2026

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Customer Engagement Highlights

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A few years ago you could get away with a little growth-by-accident. In = 2026, retention is mostly craft: razor-sharp onboarding, more dynamic targe= ting, and fewer wasted sends.

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First, a quick look back at what changed in 2025 and then zoom out to wh= at leading mobile teams are doing differently for retention in 2026: treati= ng Day 0=E2=80=933 like an intent-capture window, letting some segments exp= ire (like certain New Year=E2=80=99s resolutions), and building participati= on cycles that AI simply can=E2=80=99t copy.

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We leave you with some deep cut trivia for the OGs: When the App Store first opened in 2008, how many apps were there? And how= many of them were free at the time? Hint: If you tried to scroll the w= hole store, your thumb wouldn't be that sore.

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=20 3D"year=20
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The OneSignal 2025 Year in Review

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The send button will always exist. But in 2026, we=E2=80=99re building f= or what comes after it.

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The apps that win retention diagnose intent early, segment dynamically, an= d build participation loops AI can=E2=80=99t copy.=20
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8 questions that surface where your lifecycle is drifting. Plus the =E2=80= =9Ctrap=E2=80=9D to watch for and the practical re-alignment.=20
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Your next messaging success story starts here.

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Jump into your dashboard and start creating campaigns your users will tr= uly notice.

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*Answer: 500 apps total; 125 were f= ree. Today, that=E2=80=99s basically one modern category page. Our modern a= pp store fluctuates between 1.96 million to 2.42 million apps, roughly 95% = of which are free (or using a "freemium" model).

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3D"Facebook" 3D"Instagram" =20 3D"Linkedin" 3D"Twitter"
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OneSignal, 201 South B Street, Suite 200, San Mateo, CA 94401=20
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You received this because you subscribed to updates from OneSignal.=20
No longer interested?=20 Unsubscribe or Manage Preferences.=20
=20 3D"" ------=_Part_101833663_925295738.1772217619961--