Return-Path: <828-DRE-076.0.242911.0.0.16364.9.659008-0-265@bounce.try.onesignal.com> Delivered-To: heads@naturallights.biz Received: from mgh-web11.maghost.ro by mgh-web11.maghost.ro with LMTP id hiXpIBPBfWpa4AYAJwI5NA (envelope-from <828-DRE-076.0.242911.0.0.16364.9.659008-0-265@bounce.try.onesignal.com>) for ; Thu, 13 Aug 2026 16:05:23 +0300 Return-path: <828-DRE-076.0.242911.0.0.16364.9.659008-0-265@bounce.try.onesignal.com> Envelope-to: heads@naturallights.biz Delivery-date: Thu, 13 Aug 2026 16:05:23 +0300 Received: from bounce.try.onesignal.com ([192.28.145.32]:36832) by mgh-web11.maghost.ro with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_256_GCM_SHA384 (Exim 4.99.5) (envelope-from <828-DRE-076.0.242911.0.0.16364.9.659008-0-265@bounce.try.onesignal.com>) id 1wuV7e-00000001tAB-3mK2 for heads@naturallights.biz; Thu, 13 Aug 2026 16:05:23 +0300 X-MSFBL: kbyR6wLFx+Huqg09UUJax3q/U9VPasNy2pezRZ7A0cc=|eyJiIjoiZHZwLTE5Mi0 yOC0xNDUtMzIiLCJ1IjoiODI4LURSRS0wNzY6MDoxOTMyMToxMTkzNTk6NjY5MDc 0OjE2MzY0Ojk6MjQyOTExOjY1OTAwOC0wLTI2NSIsInIiOiJoZWFkc0BuYXR1cmF sbGlnaHRzLmJpeiIsImciOiJiZy1hYmQtOTc2In0= DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/relaxed; t=1786626303; s=m1; d=info.onesignal.com; i=@info.onesignal.com; h=List-Unsubscribe:List-Unsubscribe-Post:Content-Type:MIME-Version:Subject:To:From:Date; bh=IQ1ZPe01QlZw2kxuXFH4PptMDUUUrZ5lHzEh+iEfm5U=; b=b0Kf2LYM5OJJx5YSwS7m5KE/3l/28cd8yC1oVPe1rrhgb+Ul4HfTmu2mZD3wLxAO dnxjYCzbg6KYYNEYAKcmId1QzkESeaNtJyCCervXDXIWzI5vOxUcR7RGZetrjLiFiq1 bSZH7IYvW3jJVfim9sZnD+b6xGduiq0AGMQdi4V+XXRbr87/xBq9GmMvNLTasT6O9l1 0FqcjLu/mqR70C9G2GclFaiSGeeAjgC+yNAt4PrcC2hwcrwbMrcZJpzOoTvd/wnF0bm NoTdUjesdfqigiCSzHpObPSimHKUytjsb1bLiPElVP4xHxZtupNOotJmaa6XGzK/zuz 46o4771pNg== DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/relaxed; t=1786626303; s=m1; d=mktdns.com; i=@mktdns.com; h=List-Unsubscribe:List-Unsubscribe-Post:Content-Type:MIME-Version:Subject:To:From:Date; bh=IQ1ZPe01QlZw2kxuXFH4PptMDUUUrZ5lHzEh+iEfm5U=; b=DhCx+YHIfejRUpupJXsvXqzKOnOhJZkemORaOMsyQJeysCcbTfHTPF9X3/TUOIaa 1HmjNaaSfyjF9bI4D1JAFuvB7ydB3EQRNlQlSNfsLJhVV3b19cnmyom5AWt4D5d3tez lnsJ+oJEoiuqSXTa0q5FxQlgP27eo3VbGmJ5aimM= Date: Thu, 13 Aug 2026 08:05:03 -0500 (CDT) From: OneSignal Reply-To: no-reply@onesignal.com To: heads@naturallights.biz Message-ID: <289474957.113733.1786626303270@marketo-platform--email-sender-prod-batch-cluster-7785b77cfdlvt> Subject: The case for sending fewer emails MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_113731_1151617557.1786626303270" X-Binding: bg-abd-976 List-Unsubscribe-Post: List-Unsubscribe=One-Click List-Unsubscribe: , X-MarketoID: 828-DRE-076:0:19321:119359:669074:16364:9:242911:659008-0-265 X-Mailfrom: 828-DRE-076.0.242911.0.0.16364.9.659008-0-265@bounce.try.onesignal.com X-MktArchive: false X-MSYS-API: {"options":{"open_tracking":false,"click_tracking":false}} X-MktMailDKIM: true ------=_Part_113731_1151617557.1786626303270 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 7bit When people own real assets in your game, a generic message doesn't just get ignored. It costs you trust. Sky Mavis , the team behind Axie Infinity and Ronin, rebuilt their messaging around one principle: relevance over reach. - Automated Journeys vs. manual sends - Behavior based segmentation vs. static lists - Channel based messaging vs. singular sends Email open rates went from 13-18% to consistently above 20%, with some sends hitting 30%. Not from sending more, but sending less to the right people. ${btn_text} ${btn_text} <[[${btn_url}]]> OneSignal, 201 South B Street, Suite 200, San Mateo, CA 94401 You received this because you subscribed to updates from OneSignal. No longer interested? Unsubscribe or Manage Preferences <[[https://learn.onesignal.com/UnsubscribePage.html?mkt_unsubscribe=1&mkt_tok=ODI4LURSRS0wNzYAAAGjmjKVIkGCxZlK-c-RnHmt9yP_wj_FDqIcJQ0dY1_8_BTj_gQ2-VD7bV-ctfQKw_uFea-jShWnzjPrrgBmAUfTrVZEQDPZwRdBFFA1K-83FtiGtxFWXCe_wQ]]>. ------=_Part_113731_1151617557.1786626303270 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: 7bit OneSignal ------=_Part_113731_1151617557.1786626303270--