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Return-Path: <828-DRE-076.0.220132.0.0.15050.9.659008@bounce.try.onesignal.com> Delivered-To: heads@naturallights.biz Received: from mgh-web11.maghost.ro by mgh-web11.maghost.ro with LMTP id EJ+8Bz7loWk01AUAJwI5NA (envelope-from <828-DRE-076.0.220132.0.0.15050.9.659008@bounce.try.onesignal.com>) for <heads@naturallights.biz>; Fri, 27 Feb 2026 20:41:02 +0200 Return-path: <828-DRE-076.0.220132.0.0.15050.9.659008@bounce.try.onesignal.com> Envelope-to: heads@naturallights.biz Delivery-date: Fri, 27 Feb 2026 20:41:02 +0200 Received: from bounce.try.onesignal.com ([192.28.145.32]:38609) by mgh-web11.maghost.ro with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_256_GCM_SHA384 (Exim 4.98) (envelope-from <828-DRE-076.0.220132.0.0.15050.9.659008@bounce.try.onesignal.com>) id 1vw2lq-00000001fib-28hl for heads@naturallights.biz; Fri, 27 Feb 2026 20:41:02 +0200 X-MSFBL: Qc8qkd3uYLe/itG5bKhP0ty/cjU2fonDxHvANLQwW5c=|eyJyIjoiaGVhZHNAbmF 0dXJhbGxpZ2h0cy5iaXoiLCJ1IjoiODI4LURSRS0wNzY6MDoxODA1MDoxMDk3MTA 6NjI2ODk2OjE1MDUwOjk6MjIwMTMyOjY1OTAwOCIsImIiOiJkdnAtMTkyLTI4LTE 0NS0zMiIsImciOiJiZy1hYmQtOTc2In0= DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/relaxed; t=1772217619; s=m2; d=onesignal.com; i=@onesignal.com; h=List-Unsubscribe:List-Unsubscribe-Post:Content-Type:MIME-Version:Subject:To:From:Date; bh=7cH9E4X6iy5XQn1owdCpGOv9oABPmGQMIDXOJ5/qTG0=; b=obwzHGTYOJn4YHU9efH19YpoEHG2LTFt8wdLAjZ0mejuNfTV+faIKljYznNzatMD g9ac0MaDQ9qWlc6oOGyH5JbOloQWaWZ6PHg12mzwz/KBvxK+oyUOa1b84KUfSOm+L+s i8MrboPF4McPSoLHx4QcR4lJwbJjsuGUmZCAFgEU= DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/relaxed; t=1772217619; s=m1; d=mktdns.com; i=@mktdns.com; h=List-Unsubscribe:List-Unsubscribe-Post:Content-Type:MIME-Version:Subject:To:From:Date; bh=7cH9E4X6iy5XQn1owdCpGOv9oABPmGQMIDXOJ5/qTG0=; b=CPnMUdSJeBntlVAzGXPiUrEULosF6jM/LXuHlVNszhoIEbVpfa52yiNeQjULwBGK Mv3GeYS7OftQ7OLwWucGjf+0xQefblsthIrCDPbZvL67aJwpsHDMeGT+rRuxyMlrmJP BliqpKCbdKxljGcdD/SkV6dzqNnioWbsWcAFD53o= Date: Fri, 27 Feb 2026 12:40:19 -0600 (CST) From: The OneSignal Team <newsletter@onesignal.com> Reply-To: newsletter@onesignal.com To: heads@naturallights.biz Message-ID: <1250651925.101833665.1772217619962@abmktmail-batch1b.marketo.org> Subject: February Customer Engagement Newsletter MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_101833663_925295738.1772217619961" X-Binding: bg-abd-976 List-Unsubscribe-Post: List-Unsubscribe=One-Click List-Unsubscribe: <https://go.onesignal.com/u/ODI4LURSRS0wNzYAAAGgP1-F9X4alneRJaZIknY4dm56nELVsh7PVo1_GsNTcoxqPPBxyJACUgJF8stAm0mULswSmpI=?emailAddress=ODI4LURSRS0wNzYAAAGgP1-F9UT4CjCiviEOdFPbh6Zwtx5K1vvlDNhWKkd-ugY8rlT1vwlFjEzVMDavu4EF96yt4MTaPA>, <mailto:GZ2GWNTJOFVFMYJWHBUEC2KPNRVGIYKSNBAT2PI=.220132.15050.9@unsub-ab.mktomail.com> X-MarketoID: 828-DRE-076:0:18050:109710:626896:15050:9:220132:659008 X-Mailfrom: 828-DRE-076.0.220132.0.0.15050.9.659008@bounce.try.onesignal.com X-MktArchive: false X-MSYS-API: {"options":{"open_tracking":false,"click_tracking":false}} X-MktMailDKIM: true ------=_Part_101833663_925295738.1772217619961 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable February=C2=A02026 Customer Engagement=C2=A0Highlights A few years ago you could get away with a little growth-by-accident. In 202= 6, retention is mostly craft: razor-sharp onboarding, more dynamic targetin= g, and fewer wasted sends. First, a quick look back at what changed in 2025 and then zoom out to what = leading mobile teams are doing differently for retention in 2026: treating = Day 0=E2=80=933 like an intent-capture window, letting some segments expire= (like certain New Year=E2=80=99s resolutions), and building participation = cycles that AI simply can=E2=80=99t copy. We leave you with some deep cut trivia for the OGs:=20 When the App Store first opened in 2008, how many apps were there? And how = many of them were free at the time? Hint: If you tried to scroll the whole = store, your thumb wouldn't be that sore. The OneSignal 2025 Year in Review <https://go.onesignal.com/ODI4LURSRS0wNzY= AAAGgP1-F9fJf-hBQc7B8dovvRsX9OoJKCR4LA_UPD7gdyNLPz9HGxSMPInnRg75WGf6FkmZ4YL= g=3D> The send button will always exist. But in 2026, we=E2=80=99re building for = what comes after it. How Leading Mobile Teams Are Rethinking Retention for 2026 <https://go.ones= ignal.com/ODI4LURSRS0wNzYAAAGgP1-F9cUf4jz3dCksneYTTln03WjBZl4kw_r20c6i_hZvz= 5StkAKI8t8XOjLC7UdhHbkK2KA=3D> The apps that win retention diagnose intent early, segment dynamically, and= build participation loops AI can=E2=80=99t copy. A Quick Retention Quiz to Pressure-Test Retention <https://go.onesignal.com= /ODI4LURSRS0wNzYAAAGgP1-F9QbYx07PpAdW44QL60Q0fNoJ2uE0wu9V6kgWb991nLvZDfcP1S= GK4-tL75tJ0k3Xzmo=3D> 8 questions that surface where your lifecycle is drifting. Plus the =E2=80= =9Ctrap=E2=80=9D to watch for and the practical re-alignment. Your next messaging success story starts here.=20 Jump into your dashboard and start creating campaigns your users will truly= notice. ${btn_text} =20 ${btn_text} <[[${btn_url}]]> *Answer: 500 apps total; 125 were free. Today, that=E2=80=99s basically one= modern category page. Our modern app store fluctuates between 1.96 million= to 2.42 million apps, roughly 95% of which are free (or using a "freemium"= model). OneSignal, 201 South B Street, Suite 200, San Mateo, CA 94401 You received this because you subscribed to updates from OneSignal.=20 No longer interested?=20 Unsubscribe or Manage Preferences <[[https://learn.onesignal.com/Unsubscrib= ePage.html?mkt_unsubscribe=3D1&mkt_tok=3DODI4LURSRS0wNzYAAAGgP1-F9U5ZjpxlE1= O1fj7QZaJ3c9S_VzGjh4fLLN3jj-B3jfHVfoY12_uSLhNGlgN3F8-GnzAjRlKOeaR4aBxlyTLRa= YEBowaIo8nEbOt1wvhL]]>. ------=_Part_101833663_925295738.1772217619961 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: quoted-printable <!doctype html> <html lang=3D"en" xmlns=3D"http://www.w3.org/1999/xhtml" xmlns:o=3D"urn:sch= emas-microsoft-com:office:office"> <head>=20 <meta name=3D"viewport" content=3D"width=3Ddevice-width">=20 <meta http-equiv=3D"Content-Type" content=3D"text/html; charset=3DUTF-8">= =20 <meta name=3D"x-apple-disable-message-reformatting">=20 <!-- START Marketo Variables -->=20 <!-- Global Variables--> =20 <link href=3D"https://fonts.googleapis.com/css2?family=3DNunito+Sans:wght@1= 00;200;300;400;500;600;700;800;900&display=3Dswap" rel=3D"stylesheet">= =20 <!-- Background Variables--> =20 <!-- Content Variables--> =20 <!-- Primary Button Variables--> =20 <!-- Secondary Button Variables--> =20 <!-- Tertiary Button Variables--> =20 <!-- Footer Variables --> =20 <!-- END Marketo Variables -->=20 <title>OneSignal</title>=20 <style> =20 =09=09@media screen { =09=09=09@font-face { =09=09=09=09font-family: 'Nunito Sans'; 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=09=09=09} =20 =09=09} =09</style>=20 <!--[if gte mso 9]> =09<xml> =09 <o:OfficeDocumentSettings> =09=09<o:AllowPNG /> =09=09<o:PixelsPerInch>96</o:PixelsPerInch> =09 </o:OfficeDocumentSettings> =09</xml> =09<![endif]-->=20 </head>=20 <body style=3D"background-color: #fff; font-family: 'Nunito Sans', 'Helveti= ca Neue', 'Helvetica', Helvetica, Arial, sans-serif; font-size: 18px; heigh= t: 100%; line-height: 1.666; margin: 0; padding: 0; width: 100%; -ms-text-s= ize-adjust: 100%; -webkit-text-size-adjust: 100%; -webkit-font-smoothing: a= ntialiased;"><style type=3D"text/css">div#emailPreHeader{ display: none !im= portant; }</style><div id=3D"emailPreHeader" style=3D"mso-hide:all; visibil= ity:hidden; opacity:0; color:transparent; mso-line-height-rule:exactly; lin= e-height:0; font-size:0px; overflow:hidden; border-width:0; display:none !i= mportant;">Insider messaging hacks to level up your engagement</div>=20 <!-- START LOGO -->=20 <table class=3D"body" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" role= =3D"presentation" style=3D"margin: 0 auto; 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mix-blen= d-mode:difference;">=20 <!-- Content within the blend modes -->=20 <p class=3D"eyebrow mktoText" id=3D"ey7as7a" align=3D"center" style=3D"marg= in: 0; margin-bottom: 16px; padding: 0; font-family: 'Nunito Sans', 'Helvet= ica Neue', 'Helvetica', Helvetica, Arial, sans-serif; line-height: 1.6; fon= t-weight: 500; font-size: 14px; color: #000000!important; display: True;"><= /p> <p>February 2026<br></p> <p></p>=20 <h1 class=3D"mktoText" id=3D"dhrcalsd" align=3D"center" style=3D"font-famil= y: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-ser= if; margin: 0 0 16px; font-size: 36px; font-weight: 800; line-height: 1.222= ; color: #000000!important;">Customer Engagement Highlights<br></h1>= =20 <div class=3D"mktoText" id=3D"sakfje" align=3D"center" style=3D"display: Tr= ue; font-weight: normal; margin: 0; padding: 0; font-family: 'Nunito Sans',= 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; font-size: 18= px; line-height: 1.6; color: #000000!important; margin-bottom: 0;"></div>= =20 </div>=20 </div>=20 </div> </td>=20 </tr>=20 </tbody>=20 </table> <table class=3D"card mktoModule" id=3D"bodytextonly383999a57-5e72-4a7d-89f2= -e372bd2988f4" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" role=3D"pre= sentation" style=3D"box-sizing: border-box; min-width: 100%; mso-table-lspa= ce: 0pt; mso-table-rspace: 0pt; background: #FFFFFF; border-radius: 0; marg= in-bottom: 10px; width: 100%; border-collapse: separate;" width=3D"100%">= =20 <tbody>=20 <tr>=20 <td class=3D"card-content" style=3D"box-sizing: border-box; font-family: 'N= unito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; f= ont-size: 18px; line-height: 1.6; padding: 24px 24px 10px 24px;">=20 <table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" role=3D"presentatio= n" style=3D"width: 100%;" width=3D"100%">=20 <tbody>=20 <tr>=20 <td>=20 <div class=3D"mktoText" id=3D"bodytextonly3p6ef9fd50-0968-454b-a759-3cf453f= 02042" style=3D"color: #051B2C; font-weight: normal; margin: 0; padding: 0;= font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Aria= l, sans-serif; font-size: 18px; line-height: 1.6; margin-bottom: 0;">=20 <p>A few years ago you could get away with a little growth-by-accident. In = 2026, retention is mostly craft: razor-sharp onboarding, more dynamic targe= ting, and fewer wasted sends.</p>=20 <p>First, a quick look back at what changed in 2025 and then zoom out to wh= at leading mobile teams are doing differently for retention in 2026: treati= ng Day 0=E2=80=933 like an intent-capture window, letting some segments exp= ire (like certain New Year=E2=80=99s resolutions), and building participati= on cycles that AI simply can=E2=80=99t copy.</p>=20 <p><strong>We leave you with some deep cut trivia for the OGs:</strong> <br= >When the App Store first opened in 2008, how many apps were there? And how= many of them were free at the time? <em>Hint: If you tried to scroll the w= hole store, your thumb wouldn't be that sore.</em></p>=20 </div> </td>=20 </tr>=20 </tbody>=20 </table> </td>=20 </tr>=20 </tbody>=20 </table> <table class=3D"card mktoModule" id=3D"bodgadl" cellpadding=3D"0" cellspaci= ng=3D"0" border=3D"0" role=3D"presentation" style=3D"box-sizing: border-box= ; min-width: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; background= : #FFFFFF; border-radius: 0; margin-bottom: 0px; width: 100%; border-collap= se: separate;" width=3D"100%">=20 <tbody>=20 <tr>=20 <td class=3D"card-content" style=3D"box-sizing: border-box; font-family: 'N= unito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; f= ont-size: 18px; line-height: 1.666em; padding: 24px 24px 24px 24px;">=20 <div class=3D"mktoImg" id=3D"kwgadsd" mktolockimgsize=3D"true" mktolockimgs= tyle=3D"true">=20 <a href=3D "https://go.onesignal.com/ODI4LURSRS0wNzYAAAGgP1-F9RcCPopo5FCeYoSOEAxP-p8F4= fv9DpktL_oM-MGWHU6vtXK9xkPqQ6I11VFAlgtEJ2s=3D" target=3D"_blank" ><img style=3D"display: block; -ms-interpolation-mode: bicubic; max-width: = 100%; vertical-align: middle; border-radius: 8px;" src=3D"https://learn.one= signal.com/rs/828-DRE-076/images/email-2025-year-in-review-growth-beyond-ac= quisition.png" alt=3D"year in review" width=3D"552"></a>=20 </div>=20 <table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" role=3D"presentatio= n" style=3D"background: #FFFFFF; width: 100%;" width=3D"100%">=20 <tbody>=20 <tr>=20 </tr>=20 <tr>=20 <td> <h2 class=3D"mktoText" id=3D"fulgah2" align=3D"left" style=3D"font-fam= ily: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-s= erif; margin: 24px 0 16px 0px; font-size: 24px; font-weight: 700; line-heig= ht: 38px; color: #051B2C;"><p><a href=3D "https://go.onesignal.com/ODI4LURSRS0wNzYAAAGgP1-F9RcCPopo5FCeYoSOEAxP-p8F4= fv9DpktL_oM-MGWHU6vtXK9xkPqQ6I11VFAlgtEJ2s=3D" target=3D"_blank" id=3D"" >The OneSignal 2025 Year in Review</a></p></h2>=20 <div class=3D"mktoText" id=3D"fuddtxt" style=3D"color: #051B2C; font-weight= : normal; margin: 0; margin-bottom: 24px; padding: 0; font-family: 'Nunito = Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; font-si= ze: 18px; line-height: 1.666em;">=20 <p>The send button will always exist. But in 2026, we=E2=80=99re building f= or what comes after it.</p>=20 </div> </td>=20 </tr>=20 <tr>=20 <td class=3D"btn btn-tertiary mktoText" id=3D"lgaluddffew23" style=3D"paddi= ng: 0px 0px 16pxpx 0px; box-sizing: border-box; font-family: 'Nunito Sans',= 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; font-size: 18= px; line-height: 1.6; border-radius: 4px; text-align: left; background-colo= r: #ffffff; padding-left: 0; padding-right: 0;" align=3D"left" bgcolor=3D"#= ffffff"></td>=20 </tr>=20 </tbody>=20 </table> </td>=20 </tr>=20 </tbody>=20 </table> <table class=3D"card mktoModule" id=3D"image-left-1" cellpadding=3D"0" cell= spacing=3D"0" border=3D"0" role=3D"presentation" style=3D"box-sizing: borde= r-box; min-width: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; backg= round: #FFFFFF; border-radius: 0; margin-bottom: 24px; width: 100%; border-= collapse: separate;">=20 <tbody>=20 <tr>=20 <td class=3D"card-content" style=3D"box-sizing: border-box; font-family: 'N= unito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; f= ont-size: 18px; line-height: 1.666em; padding: 24px 24px 24px 24px;">=20 <table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" role=3D"presentatio= n" style=3D"width: 100%;">=20 <tbody>=20 <tr class=3D"row">=20 <td class=3D"image-cell" style=3D"width: 264px; vertical-align: top; paddin= g-right: 24px; padding-bottom: 12px;">=20 <div class=3D"mktoImg" id=3D"image-left-1a" mktolockimgsize=3D"true" mktolo= ckimgstyle=3D"true">=20 <a href=3D "https://go.onesignal.com/ODI4LURSRS0wNzYAAAGgP1-F9fU2GCcC6RZRPX0x4lrJdJIjI= mbAC-ehWUdywe9wcrF5WBgKFu7zdC4pyiS2bNuVIgk=3D" target=3D"_blank" ><img src=3D"https://learn.onesignal.com/rs/828-DRE-076/images/email-how-le= ading-mobile-teams-are-rethinking-retention-for-2026.png" alt=3D"email-how-= leading-mobile-teams-are-rethinking-retention-for-2026.png" style=3D"displa= y: block; width: 100%; max-width: 264px; border-radius: 8px; -ms-interpolat= ion-mode: bicubic; vertical-align: middle;" width=3D"264"></a>=20 </div> </td>=20 <td class=3D"content-cell" style=3D"vertical-align: top;"> <h3 class=3D"mkt= oText" id=3D"grid-h3" align=3D"left" style=3D"font-family: 'Nunito Sans', '= Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; margin: 0px 0 1= 2px 0; font-size: 20px; font-weight: 700; line-height: 32px; color: #051B2C= ;">=20 <div>=20 <a href=3D "https://go.onesignal.com/ODI4LURSRS0wNzYAAAGgP1-F9fU2GCcC6RZRPX0x4lrJdJIjI= mbAC-ehWUdywe9wcrF5WBgKFu7zdC4pyiS2bNuVIgk=3D" target=3D"_blank" id=3D"" >How Leading Mobile Teams Are Rethinking Retention for 2026</a>=20 </div></h3>=20 <div class=3D"mktoText" id=3D"grid-text" style=3D"color: #051B2C; font-weig= ht: normal; margin: 0 0 12px; padding: 0; font-family: 'Nunito Sans', 'Helv= etica Neue', 'Helvetica', Helvetica, Arial, sans-serif; font-size: 18px; li= ne-height: 1.666em;">=20 <div> The apps that win retention diagnose intent early, segment dynamically, an= d build participation loops AI can=E2=80=99t copy.=20 </div>=20 </div>=20 <div class=3D"btn btn-tertiary mktoText" id=3D"grid-link" style=3D"padding:= 0px 0px 0px 0px; box-sizing: border-box; font-family: 'Nunito Sans', 'Helv= etica Neue', 'Helvetica', Helvetica, Arial, sans-serif; font-size: 18px; li= ne-height: 1.6; border-radius: 4px; text-align: left; background-color: #ff= ffff;"></div> </td>=20 </tr>=20 </tbody>=20 </table> </td>=20 </tr>=20 </tbody>=20 </table> <table class=3D"card mktoModule" id=3D"image-left-1037fb6b6-302a-4e59-8d20-= 43b1ae38ef35" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" role=3D"pres= entation" style=3D"box-sizing: border-box; min-width: 100%; mso-table-lspac= e: 0pt; mso-table-rspace: 0pt; background: #FFFFFF; border-radius: 0; margi= n-bottom: 24px; width: 100%; border-collapse: separate;">=20 <tbody>=20 <tr>=20 <td class=3D"card-content" style=3D"box-sizing: border-box; font-family: 'N= unito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; f= ont-size: 18px; line-height: 1.666em; padding: 24px 24px 24px 24px;">=20 <table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" role=3D"presentatio= n" style=3D"width: 100%;">=20 <tbody>=20 <tr class=3D"row">=20 <td class=3D"image-cell" style=3D"width: 264px; vertical-align: top; paddin= g-right: 24px; padding-bottom: 12px;">=20 <div class=3D"mktoImg" id=3D"image-left-1a45a4c747-980e-4420-94d7-4ace5fe58= 5f9" mktolockimgsize=3D"true" mktolockimgstyle=3D"true">=20 <a href=3D "https://go.onesignal.com/ODI4LURSRS0wNzYAAAGgP1-F9dEhEw05aDp_WRv1fMw-ZzBS9= ANUS1k-21mSRl90r-0-qGh6MLzaxujik3DCZoaxKnw=3D" target=3D"_blank" ><img src=3D"https://learn.onesignal.com/rs/828-DRE-076/images/email-8-ques= tions-to-test-your-retention-strategy.png" style=3D"display: block; width: = 100%; max-width: 264px; border-radius: 8px; -ms-interpolation-mode: bicubic= ; vertical-align: middle;" width=3D"264" alt=3D"email-8-questions-to-test-y= our-retention-strategy.png"></a>=20 </div> </td>=20 <td class=3D"content-cell" style=3D"vertical-align: top;"> <h3 class=3D"mkt= oText" id=3D"grid-h39d6f6fb2-7c7f-4b1a-bfb8-cb317d4ec42a" align=3D"left" st= yle=3D"font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica= , Arial, sans-serif; margin: 0px 0 12px 0; font-size: 20px; font-weight: 70= 0; line-height: 32px; color: #051B2C;">=20 <div>=20 <a href=3D "https://go.onesignal.com/ODI4LURSRS0wNzYAAAGgP1-F9dEhEw05aDp_WRv1fMw-ZzBS9= ANUS1k-21mSRl90r-0-qGh6MLzaxujik3DCZoaxKnw=3D" target=3D"_blank" id=3D"" >A Quick Retention Quiz to Pressure-Test Retention</a>=20 </div></h3>=20 <div class=3D"mktoText" id=3D"grid-textc9fc271f-191e-4a72-8817-f76c73fc6b1a= " style=3D"color: #051B2C; font-weight: normal; margin: 0 0 12px; padding: = 0; font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Ar= ial, sans-serif; font-size: 18px; line-height: 1.666em;">=20 <div> 8 questions that surface where your lifecycle is drifting. Plus the =E2=80= =9Ctrap=E2=80=9D to watch for and the practical re-alignment.=20 </div>=20 </div>=20 <div class=3D"btn btn-tertiary mktoText" id=3D"grid-link82613313-2ea8-430c-= aa4d-a9b20c0c9972" style=3D"padding: 0px 0px 0px 0px; box-sizing: border-bo= x; font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Ar= ial, sans-serif; font-size: 18px; line-height: 1.6; border-radius: 4px; tex= t-align: left; background-color: #ffffff;"></div> </td>=20 </tr>=20 </tbody>=20 </table> </td>=20 </tr>=20 </tbody>=20 </table> <table class=3D"card mktoModule" id=3D"adfwcrd200b3a58b-b1c5-4a24-bf70-5d60= 16f06748" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" role=3D"presenta= tion" style=3D"box-sizing: border-box; min-width: 100%; background-color: #= ECECFC; border-radius: 16px; margin-bottom: 0px; width: 100%; border-collap= se: collapse; padding: 24px;">=20 <tbody>=20 <tr>=20 <td class=3D"card-content" style=3D"box-sizing: border-box; font-family: 'N= unito Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18p= x; line-height: 1.6; padding: 24px;">=20 <table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" role=3D"presentatio= n" style=3D"width: 100%; border-collapse: collapse; padding: 0;" width=3D"1= 00%">=20 <tbody>=20 <tr>=20 <td>=20 <div class=3D"mktoText" id=3D"vwhesqa2cd424fa-e1cd-4548-b639-34c611cb3615" = style=3D"color: #051B2C; font-weight: normal; font-size: 20px; line-height:= 1.6; margin-bottom: 16px; text-align: center;">=20 <p><strong>Your next messaging success story starts here. </strong></p>=20 <p>Jump into your dashboard and start creating campaigns your users will tr= uly notice.</p>=20 </div> </td>=20 </tr>=20 <tr>=20 <td class=3D"emailButton btn btn-primary mktoText" id=3D"mm4iydb15b3fd1-d09= d-4b8a-91c4-5910622c8b64" style=3D"padding: 0px 0px 0px 0px; box-sizing: bo= rder-box; font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvet= ica, Arial, sans-serif; font-size: 18px; line-height: 1.6; border-radius: 4= px; text-align: center; background-color: transparent;" align=3D"center" bg= color=3D"#ffffff">=20 <!--[if mso]> <v:roundrect xmlns:v=3D"urn:schemas-microsoft-c= om:vml" xmlns:w=3D"urn:schemas-microsoft-com:office:word" href=3D"https://d= ashboard.onesignal.com/apps?utm_source=3Dmkt&utm_medium=3Demail_mkto&am= p;utm_campaign=3Dmkt-email_mkto-260227-ContentNLFebCustomer&utm_content= =3DContentNLFebCustomer" style=3D"height:40px;width:100%;mso-width-percent:= 100%;v-text-anchor:middle;arcsize=3D"10%" strokecolor=3D"#4346ce" fillcolor= =3D"#4346ce"> <w:anchorlock/> <center style=3D"color:#ffffff;font-family:Ar= ial,sans-serif;font-size:18px;font-weight:400; padding: 8px 24px;"> Sign in to dashboard </center> </v:roundrect> <![endif]-->=20 <!--[if !mso]><!-- --> <a href=3D "https://go.onesignal.com/ODI4LURSRS0wNzYAAAGgP1-F9eamVBCZWJe-WpitCDQ3IdzkW= 5nMepZ0AY1b-basFn2OxN7cNMuoQx2OkZZYe5h7azc=3D" style=3D"box-sizing: border-= box; display: inline-block; border: solid 1px #4346ce; border-radius: 4px; = cursor: pointer; font-size: 18px; font-weight: 400; margin: 0; padding: 8px= 24px; text-decoration: none; background-color: #4346ce; color: #FFFFFF; te= xt-align: center;" > Sign in to dashboard </a>=20 <!--<![endif]--></td>=20 </tr>=20 </tbody>=20 </table> </td>=20 </tr>=20 </tbody>=20 </table> <table class=3D"card mktoModule" id=3D"bodytextonly317168c9a-6000-4d37-8512= -fe36cb643f42" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" role=3D"pre= sentation" style=3D"box-sizing: border-box; min-width: 100%; mso-table-lspa= ce: 0pt; mso-table-rspace: 0pt; background: #FFFFFF; border-radius: 0; marg= in-bottom: 10px; width: 100%; border-collapse: separate;" width=3D"100%">= =20 <tbody>=20 <tr>=20 <td class=3D"card-content" style=3D"box-sizing: border-box; font-family: 'N= unito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; f= ont-size: 18px; line-height: 1.6; padding: 0px 24px 10px 24px;">=20 <table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" role=3D"presentatio= n" style=3D"width: 100%;" width=3D"100%">=20 <tbody>=20 <tr>=20 <td>=20 <div class=3D"mktoText" id=3D"bodytextonly3p655f0e70-497a-40f1-ab4a-462fe24= 19a69" style=3D"color: #051B2C; font-weight: normal; margin: 0; padding: 0;= font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Aria= l, sans-serif; font-size: 18px; line-height: 1.6; margin-bottom: 0;">=20 <p><span style=3D"font-size: 16px;"><em>*Answer: 500 apps total; 125 were f= ree. Today, that=E2=80=99s basically one modern category page. Our modern a= pp store fluctuates between 1.96 million to 2.42 million apps, roughly 95% = of which are free (or using a "freemium" model).</em></span></p>=20 </div> </td>=20 </tr>=20 </tbody>=20 </table> </td>=20 </tr>=20 </tbody>=20 </table> <table cellpadding=3D"0" class=3D"footer mktoModule" id=3D"ftr109d3aa5-e0ff= -4a51-a700-3d1f1a76b638" cellspacing=3D"0" border=3D"0" role=3D"presentatio= n" style=3D"box-sizing: border-box; min-width: 100%; mso-table-lspace: 0pt;= mso-table-rspace: 0pt; width: 100%; color: #74808B; font-size: 0.75rem; bo= rder-collapse: separate; padding-top: 24px;" width=3D"100%">=20 <tbody>=20 <tr style=3D"color: #74808B; font-size: 0.75rem;">=20 <td class=3D"align-center" style=3D"box-sizing: border-box; font-family: 'N= unito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; l= ine-height: 1.6; color: #74808B; font-size: 0.75rem; text-align: center; pa= dding: 24px 0px 24px 0px; border-top: 1px solid #E5E8EB;" align=3D"center">= =20 <div class=3D"mktoText" id=3D"ftruuc0c3ad87-cb7b-4d55-895b-9b525a670c00" st= yle=3D"font-weight: normal; 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