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Return-Path: <828-DRE-076.0.234292.0.0.15878.9.659008@bounce.try.onesignal.com> Delivered-To: heads@naturallights.biz Received: from mgh-web11.maghost.ro by mgh-web11.maghost.ro with LMTP id GPo5J68VJmokohMAJwI5NA (envelope-from <828-DRE-076.0.234292.0.0.15878.9.659008@bounce.try.onesignal.com>) for <heads@naturallights.biz>; Mon, 08 Jun 2026 04:06:55 +0300 Return-path: <828-DRE-076.0.234292.0.0.15878.9.659008@bounce.try.onesignal.com> Envelope-to: heads@naturallights.biz Delivery-date: Mon, 08 Jun 2026 04:06:55 +0300 Received: from bounce.try.onesignal.com ([192.28.145.32]:42803) by mgh-web11.maghost.ro with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_256_GCM_SHA384 (Exim 4.99.2) (envelope-from <828-DRE-076.0.234292.0.0.15878.9.659008@bounce.try.onesignal.com>) id 1wWOS7-00000005Owt-2CEO for heads@naturallights.biz; Mon, 08 Jun 2026 04:06:55 +0300 X-MSFBL: 5BYBgESCfJBvVTl307AKP52Hsm9B5gbu8z/j/HDs6aw=|eyJ1IjoiODI4LURSRS0 wNzY6MDoxODg3OToxMTU0NTE6NjUyOTQ0OjE1ODc4Ojk6MjM0MjkyOjY1OTAwOCI sImciOiJiZy1hYmQtOTc2IiwiYiI6ImR2cC0xOTItMjgtMTQ1LTMyIiwiciI6Imh lYWRzQG5hdHVyYWxsaWdodHMuYml6In0= DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/relaxed; t=1780880773; s=m1; d=info.onesignal.com; i=@info.onesignal.com; h=List-Unsubscribe:List-Unsubscribe-Post:Content-Type:MIME-Version:Subject:To:From:Date; bh=tFACX0JXpakVhy/frZQqLsUXALfoXqYwomLc8CfOEpU=; b=eCkAGMoEIcEJxVHR2nW8vF2xuvnWZFCc4LniuE5hf9+Wn3U3s7HmrfCT4MxCwDGu MiZJUNmcRXpQIo+5eL82io7eYXeihax9Fue7JEjXGxd+atWTeXRMcSqY7+TXi0rE/tK VtxY3u4aZdNFgX4PFAxdUA2fitPkxndoB8lDS80OkUAs8VCLpVgNPLXAZe+c//uZycf YTEMwuBbHPoVCvYkV3hPPse2F7fsIZOaxeUmBDVQfZLSqzWYWXPHxkAL9vAOomkN8b3 ny12JF1j7v0yAwyKc+VZp2tfISSyTIYLC4/54sRSRNUDdwnXO1wpnXRdlR5toJFM07S ph/FMJEbHw== DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/relaxed; t=1780880773; s=m1; d=mktdns.com; i=@mktdns.com; h=List-Unsubscribe:List-Unsubscribe-Post:Content-Type:MIME-Version:Subject:To:From:Date; bh=tFACX0JXpakVhy/frZQqLsUXALfoXqYwomLc8CfOEpU=; b=OeJtrt0DtL55k8JJ0krJqH7dvliH89Hbqs7O8YAF38xlBVQIwXrc/ICVgVm0CaS3 jkZT4CpwTQimOW7HzA7n+Z3VbODVD1WeFkJQrWAODrz9Nr+l+ad2K5dyRPZ9rdlB/Zy bbmxK/1qikqWbxV3bFz9+f8/IVXyIiCNoAT7kvfI= Date: Sun, 7 Jun 2026 20:06:13 -0500 (CDT) From: OneSignal <team@info.onesignal.com> Reply-To: team@info.onesignal.com To: heads@naturallights.biz Message-ID: <1026365895.4707808.1780880773185@marketo-platform--email-sender-prod-batch-cluster-588c84d5r7wh5> Subject: The push playbook from one of Hong Kong's largest publishers MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_4707807_536115703.1780880773185" X-Binding: bg-abd-976 List-Unsubscribe-Post: List-Unsubscribe=One-Click List-Unsubscribe: <https://go.onesignal.com/u/ODI4LURSRS0wNzYAAAGiQ7zAPZYWkmEXFfTFH-nHQl9GuLdCJ4RonsGkhSaZemoeAFeuo-T9Ba5OMW7oTgmFeYrwO5M=?emailAddress=ODI4LURSRS0wNzYAAAGiQ7zAPM3uIbbw858F2ZaTeOcG-ihhAiGZXIz-UKf8n3iP5DBkPvnZNexAIvjxZpphNP9Zfut8Kg>, <mailto:GZ2GWNTJOFVFMYJWHBUEC2KPNRVGIYKSNBAT2PI=.234292.15878.9@unsub-ab.mktomail.com> X-MarketoID: 828-DRE-076:0:18879:115451:652944:15878:9:234292:659008 X-Mailfrom: 828-DRE-076.0.234292.0.0.15878.9.659008@bounce.try.onesignal.com X-MktArchive: false X-MSYS-API: {"options":{"open_tracking":false,"click_tracking":false}} X-MktMailDKIM: true ------=_Part_4707807_536115703.1780880773185 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable "We can't spam push notifications or people will get annoyed. I would defin= itely uninstall an app that does that to me." -Samual=C2=A0Yeung, Digital L= ead at Sing Tao One of Hong Kong's largest news publishers sends hundreds of millions of pu= shes every month. Ensuring their users aren't overwhelmed with irrelevant m= essages is key to their engagement strategy. In our newest case study <https://go.onesignal.com/ODI4LURSRS0wNzYAAAGiQ7zA= PXQHF4tdvyrs-bMCHrUVvO0IhgYKAQOXR7vM1gYCUKxiZHgPZEa4IKdOJhGQSssyzDM=3D>, se= e how Sing Tao uses behavior-based segmentation in OneSignal to deliver the= right story to the right reader, recover lapsed readers with re-engagement= campaigns, and lift push CTR 8.5x, all without burning out the audience. ${btn_text} =20 ${btn_text} <[[${btn_url}]]> OneSignal, 201 South B Street, Suite 200, San Mateo, CA 94401 You received this because you subscribed to updates from OneSignal.=20 No longer interested?=20 Unsubscribe or Manage Preferences <[[https://learn.onesignal.com/Unsubscrib= ePage.html?mkt_unsubscribe=3D1&mkt_tok=3DODI4LURSRS0wNzYAAAGiQ7zAPZKVKnw2Ms= wlTGiRTqly0Oml-qMYoX5rv4mLm-NVOIoAI680VjhvqYzJT5ZGqriHEidD1UxQ7MYudOpOqTYDB= vv4v7FRY5fKTbWqIEvI]]>. ------=_Part_4707807_536115703.1780880773185 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: 7bit <!doctype html> <html lang="en" xmlns="http://www.w3.org/1999/xhtml" xmlns:o="urn:schemas-microsoft-com:office:office"> <head> <meta name="viewport" content="width=device-width"> <meta http-equiv="Content-Type" content="text/html; 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display:none !important;">How a Hong Kong publisher got an 8.5x lift in push CTR</div> <!-- START LOGO --> <table class="body" cellpadding="0" cellspacing="0" border="0" role="presentation" style="margin: 0 auto; max-width: 600px; box-sizing: border-box; min-width: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 100%; border-collapse: separate;" width="100%"> <tbody> <tr> <td style="box-sizing: border-box; font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 1.666;"> </td> <td class="container mktoContainer" id="wrapper" style="box-sizing: border-box; font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 1.666; display: block; max-width: 600px; padding: 0; margin: 0 auto; width: auto;"> <table class="header mktoModule" id="l1l" cellpadding="0" cellspacing="0" border="0" role="presentation" style="box-sizing: border-box; min-width: 100%; margin-bottom: 24px; margin-top: 24px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 100%; border-collapse: separate;" width="100%"> <tbody> <tr> <td class="align-center" style="box-sizing: border-box; font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 1.666; text-align: center;" align="center"> <div class="mktoImg" id="kdf3299" mktolockimgsize="false" mktolockimgstyle="true"> <a href= "https://go.onesignal.com/ODI4LURSRS0wNzYAAAGiQ7zAPfFnRJx2ur1208agI3_WtzaGrbU8lCALrI5U0vtFnUPV9H0VRC0RmSWAu1YGP14jGU4=" target="_blank" > <img style="-ms-interpolation-mode: bicubic; max-width: 100%; vertical-align: middle;" src="https://learn.onesignal.com/rs/828-DRE-076/images/OneSignal-Logo--23bc87eb-43ed-4f95-aa5b-615c8b68a62f.png" width="179" height="48" class="logo align-center"></a> </div> </td> </tr> </tbody> </table> <table id="heroimg" cellpadding="0" cellspacing="0" role="presentation" class="hero bg-4 mktoModule" style="box-sizing: border-box; min-width: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin-bottom: 0px;" width="100%"> <tbody> <tr> <td align="center"> <div class="mktoImg" id="kw5vbnga9" mktolockimgsize="true" mktolockimgstyle="true"> <a href= "https://go.onesignal.com/ODI4LURSRS0wNzYAAAGiQ7zAPcTvn2l7WAvIMiHCARNsUR8BbDPVtXxGnKgREB6_l04K19njFZ6465X2IFKVXbQST_Q=" target="_blank" ><img style="border-radius: 16px; " alt="sing-tao-case-study.jpg" src="https://learn.onesignal.com/rs/828-DRE-076/images/sing-tao-case-study.jpg" width="600" class="mimg100"></a> </div> </td> </tr> </tbody> </table> <table class="card mktoModule" id="adfwcrd1" cellpadding="0" cellspacing="0" border="0" role="presentation" style="box-sizing: border-box; min-width: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; background: #FFFFFF; border-radius: 0; margin-bottom: 10px; width: 100%; border-collapse: separate;" width="100%"> <tbody> <tr> <td class="card-content" style="box-sizing: border-box; font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 1.666; padding: 24px;"> <table cellpadding="0" cellspacing="0" border="0" role="presentation" style="width: 100%;" width="100%"> <tbody> <tr> <td> <div class="mktoText" id="vwhesqq" style="color: #051B2C; font-weight: normal; margin: 0; padding: 0; font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 1.666; margin-bottom: 24px;"> <p>"<em>We can't spam push notifications or people will get annoyed. I would definitely uninstall an app that does that to me</em>." -Samual <span style="color: #051b2c; font-family: 'Nunito Sans', 'Helvetica Neue', Helvetica, Helvetica, Arial, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;">Yeung, Digital Lead at Sing Tao</span></p> <p>One of Hong Kong's largest news publishers sends hundreds of millions of pushes every month. Ensuring their users aren't overwhelmed with irrelevant messages is key to their engagement strategy.</p> <p>In our <a href= "https://go.onesignal.com/ODI4LURSRS0wNzYAAAGiQ7zAPUGJuhhbpIThPjqj6J2aOHawLP4ogXk5zoMMUnKCADHyjXGDiOS9iKfg1YnDFzewpco=" target="_blank" style="color: #4e50d1;" >newest case study</a>, see how Sing Tao uses behavior-based segmentation in OneSignal to deliver the right story to the right reader, recover lapsed readers with re-engagement campaigns, and lift push CTR 8.5x, all without burning out the audience.</p> </div> </td> </tr> <tr> <td class="emailButton btn btn-primary mktoText" id="mm4iydwlol" style="padding: 0px; box-sizing: border-box; font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 1.666; border-radius: 4px; text-align: left; background-color: #ffffff;" align="left" bgcolor="#ffffff"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://onesignal.com/case-studies/sing-tao?utm_source=mkt&utm_medium=email_mkto&utm_campaign=mkt-email_mkto-260608-SingToa-CS-cta&utm_content=SingToa-CS-cta" style="height:40px;v-text-anchor:middle;width:auto;" arcsize="10%" strokecolor="#4346ce" fillcolor="#4346ce"> <w:anchorlock/> <center style="color:#FFFFFF;font-family:Arial,sans-serif;font-size:18px;font-weight:400;"> Read the story </center> </v:roundrect> <![endif]--> <!--[if !mso]><!-- --> <a href= "https://go.onesignal.com/ODI4LURSRS0wNzYAAAGiQ7zAPe2sFx3iW0iKYIUBlCIzZRJTJQ16jG_EW1czBOFCPcqjrncYNHmoAAjOmkuwCo2baTg=" style="box-sizing: border-box; border: solid 1px #4346ce; border-radius: 4px; cursor: pointer; display: inline-block; font-size: 18px; font-weight: 400; margin: 0; padding: 8px 24px; text-decoration: none; text-transform: none; background-color: #4346ce; color: #FFFFFF;" > Read the story </a> <!--<![endif]--></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" class="footer mktoModule" id="ftr8e14aab8-b9c3-416e-a8aa-8158950ae2da" cellspacing="0" border="0" role="presentation" style="box-sizing: border-box; min-width: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 100%; color: #74808B; font-size: 0.75rem; border-collapse: separate; padding-top: 24px;" width="100%"> <tbody> <tr style="color: #74808B; font-size: 0.75rem;"> <td class="align-center" style="box-sizing: border-box; font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; line-height: 1.666; color: #74808B; font-size: 0.75rem; text-align: center; padding: 32px 0px 24px 0px; border-top: 1px solid #E5E8EB;" align="center"> <table class="social-icons" cellpadding="0" cellspacing="0" border="0" role="presentation" style="box-sizing: border-box; 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