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Return-Path: <828-DRE-076.0.242911.0.0.16364.9.659008-0-265@bounce.try.onesignal.com> Delivered-To: heads@naturallights.biz Received: from mgh-web11.maghost.ro by mgh-web11.maghost.ro with LMTP id hiXpIBPBfWpa4AYAJwI5NA (envelope-from <828-DRE-076.0.242911.0.0.16364.9.659008-0-265@bounce.try.onesignal.com>) for <heads@naturallights.biz>; Thu, 13 Aug 2026 16:05:23 +0300 Return-path: <828-DRE-076.0.242911.0.0.16364.9.659008-0-265@bounce.try.onesignal.com> Envelope-to: heads@naturallights.biz Delivery-date: Thu, 13 Aug 2026 16:05:23 +0300 Received: from bounce.try.onesignal.com ([192.28.145.32]:36832) by mgh-web11.maghost.ro with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_256_GCM_SHA384 (Exim 4.99.5) (envelope-from <828-DRE-076.0.242911.0.0.16364.9.659008-0-265@bounce.try.onesignal.com>) id 1wuV7e-00000001tAB-3mK2 for heads@naturallights.biz; Thu, 13 Aug 2026 16:05:23 +0300 X-MSFBL: kbyR6wLFx+Huqg09UUJax3q/U9VPasNy2pezRZ7A0cc=|eyJiIjoiZHZwLTE5Mi0 yOC0xNDUtMzIiLCJ1IjoiODI4LURSRS0wNzY6MDoxOTMyMToxMTkzNTk6NjY5MDc 0OjE2MzY0Ojk6MjQyOTExOjY1OTAwOC0wLTI2NSIsInIiOiJoZWFkc0BuYXR1cmF sbGlnaHRzLmJpeiIsImciOiJiZy1hYmQtOTc2In0= DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/relaxed; t=1786626303; s=m1; d=info.onesignal.com; i=@info.onesignal.com; h=List-Unsubscribe:List-Unsubscribe-Post:Content-Type:MIME-Version:Subject:To:From:Date; bh=IQ1ZPe01QlZw2kxuXFH4PptMDUUUrZ5lHzEh+iEfm5U=; b=b0Kf2LYM5OJJx5YSwS7m5KE/3l/28cd8yC1oVPe1rrhgb+Ul4HfTmu2mZD3wLxAO dnxjYCzbg6KYYNEYAKcmId1QzkESeaNtJyCCervXDXIWzI5vOxUcR7RGZetrjLiFiq1 bSZH7IYvW3jJVfim9sZnD+b6xGduiq0AGMQdi4V+XXRbr87/xBq9GmMvNLTasT6O9l1 0FqcjLu/mqR70C9G2GclFaiSGeeAjgC+yNAt4PrcC2hwcrwbMrcZJpzOoTvd/wnF0bm NoTdUjesdfqigiCSzHpObPSimHKUytjsb1bLiPElVP4xHxZtupNOotJmaa6XGzK/zuz 46o4771pNg== DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/relaxed; t=1786626303; s=m1; d=mktdns.com; i=@mktdns.com; h=List-Unsubscribe:List-Unsubscribe-Post:Content-Type:MIME-Version:Subject:To:From:Date; bh=IQ1ZPe01QlZw2kxuXFH4PptMDUUUrZ5lHzEh+iEfm5U=; b=DhCx+YHIfejRUpupJXsvXqzKOnOhJZkemORaOMsyQJeysCcbTfHTPF9X3/TUOIaa 1HmjNaaSfyjF9bI4D1JAFuvB7ydB3EQRNlQlSNfsLJhVV3b19cnmyom5AWt4D5d3tez lnsJ+oJEoiuqSXTa0q5FxQlgP27eo3VbGmJ5aimM= Date: Thu, 13 Aug 2026 08:05:03 -0500 (CDT) From: OneSignal <team@info.onesignal.com> Reply-To: no-reply@onesignal.com To: heads@naturallights.biz Message-ID: <289474957.113733.1786626303270@marketo-platform--email-sender-prod-batch-cluster-7785b77cfdlvt> Subject: The case for sending fewer emails MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_113731_1151617557.1786626303270" X-Binding: bg-abd-976 List-Unsubscribe-Post: List-Unsubscribe=One-Click List-Unsubscribe: <https://go.onesignal.com/u/ODI4LURSRS0wNzYAAAGjmjKVIhK55zPi-X0_emN3gBmsLW-U103I27wxU9oOTQQoz3SmWheOr_8jrpMkpwMghe_6Xml2FtZTdvo=?emailAddress=ODI4LURSRS0wNzYAAAGjmjKVIYGCT1zq3GMAqvRQfzJuesL0oRFu1x2heruqAYLLzbGZ9bJgdjNpIpmX_km5aawuomzxzQ>, <mailto:GZ2GWNTJOFVFMYJWHBUEC2KPNRVGIYKSNBAT2PI=.242911.16364.9@unsub-ab.mktomail.com> X-MarketoID: 828-DRE-076:0:19321:119359:669074:16364:9:242911:659008-0-265 X-Mailfrom: 828-DRE-076.0.242911.0.0.16364.9.659008-0-265@bounce.try.onesignal.com X-MktArchive: false X-MSYS-API: {"options":{"open_tracking":false,"click_tracking":false}} X-MktMailDKIM: true ------=_Part_113731_1151617557.1786626303270 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 7bit When people own real assets in your game, a generic message doesn't just get ignored. It costs you trust. Sky Mavis <https://go.onesignal.com/ODI4LURSRS0wNzYAAAGjmjKVIm3h0-DJ1JeGvDzw9zsASAWeb7bCFMzJmu3q1KTE5mD3YVhQB10oxzuDqz5F-8J_0bjrS2Y0A9s=>, the team behind Axie Infinity and Ronin, rebuilt their messaging around one principle: relevance over reach. - Automated Journeys vs. manual sends - Behavior based segmentation vs. static lists - Channel based messaging vs. singular sends Email open rates went from 13-18% to consistently above 20%, with some sends hitting 30%. Not from sending more, but sending less to the right people. ${btn_text} ${btn_text} <[[${btn_url}]]> OneSignal, 201 South B Street, Suite 200, San Mateo, CA 94401 You received this because you subscribed to updates from OneSignal. No longer interested? Unsubscribe or Manage Preferences <[[https://learn.onesignal.com/UnsubscribePage.html?mkt_unsubscribe=1&mkt_tok=ODI4LURSRS0wNzYAAAGjmjKVIkGCxZlK-c-RnHmt9yP_wj_FDqIcJQ0dY1_8_BTj_gQ2-VD7bV-ctfQKw_uFea-jShWnzjPrrgBmAUfTrVZEQDPZwRdBFFA1K-83FtiGtxFWXCe_wQ]]>. ------=_Part_113731_1151617557.1786626303270 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: 7bit <!doctype html> <html lang="en" xmlns="http://www.w3.org/1999/xhtml" xmlns:o="urn:schemas-microsoft-com:office:office"> <head> <meta name="viewport" content="width=device-width"> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"> <meta name="x-apple-disable-message-reformatting"> <!-- START Marketo Variables --> <!-- Global Variables--> <link href="https://fonts.googleapis.com/css2?family=Nunito+Sans:wght@100;200;300;400;500;600;700;800;900&display=swap" rel="stylesheet"> <!-- Background Variables--> <!-- Content Variables--> <!-- Primary Button Variables--> <!-- Secondary Button Variables--> <!-- Tertiary Button Variables--> <!-- Footer Variables --> <!-- END Marketo Variables --> <title>OneSignal</title> <style> @media screen { @font-face { font-family: 'Nunito Sans'; font-style: normal; font-weight: 400; font-stretch: 100%; font-display: swap; src: url(https://fonts.gstatic.com/s/nunitosans/v15/pe1mMImSLYBIv1o4X1M8ce2xCx3yop4tQpF_MeTm0lfGWVpNn64CL7U8upHZIbMV51Q42ptCp5F5bxqqtQ1yiU4G1ilXvlUlIfM0qh1d65g.woff2) format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } } </style> <style media="all" type="text/css"> /* ------------------------------------- BUTTONS EMBEDDED CSS ------------------------------------- */ @media all { .emailButton.btn-primary table td:hover { background-color: #3a3db3 !important; } .emailButton.btn-primary a:hover { background-color: #3a3db3 !important; border-color: #3a3db3 !important; } .emailButton.btn-secondary table td:hover { background-color: #ececfc !important; } .emailButton.btn-secondary a:hover { background-color: #ececfc !important; } .emailButton.btn-tertiary a:hover { text-decoration: underline !important; } .btn-primary table td:hover { background-color: #3a3db3 !important; } .btn-primary a:hover { background-color: #3a3db3 !important; border-color: #3a3db3 !important; } .btn-secondary table td:hover { background-color: #ececfc !important; } .btn-secondary a:hover { background-color: #ececfc !important; } .btn-tertiary a:hover { text-decoration: underline !important; } } @media only screen and (max-width: 600px) { table[class=body] .btn table, table[class=body] .btn a { min-width: 100% !important; width: 100% !important; } .t100 { width: 100% !important; float: none !important; } .mimg100 img, .mimg100 { width: 100% !important; height: auto !important; } .mimg50 img, .mimg50 { width: 50% !important; height: auto !important; } .column { display: block !important; width: 100% !important; } } @media only screen and (max-width: 480px) { .emailButton { max-width: 600px !important; width: 100% !important; display: block !important; text-align: center !important; } } </style> <style media="all" type="text/css"> /* ------------------------------------- TYPOGRAPHY EMBEDDED CSS ------------------------------------- */ @media all {} @media only screen and (max-width: 600px) { table[class=body] h1, font-weight: 800 !important; table[class=body] h2, table[class=body] h3, table[class=body] h4 { font-weight: 600 !important; } table[class=body] h1 { font-size: 36px !important; } table[class=body] h2 { font-size: 24px !important; } table[class=body] h3 { font-size: 18px !important; } /* Dark mode specific styles */ @media (prefers-color-scheme: dark) { h1 { color: #FFFFFF!important; /* Force white color in dark mode */ } } </style> <style media="all" type="text/css"> /* ------------------------------------- CARDS EMBEDDED CSS ------------------------------------- */ @media all {} @media only screen and (max-width: 600px) { .card { padding-bottom: 24px!important; } } </style> <style media="all" type="text/css"> /* ------------------------------------- HERO EMBEDDED CSS ------------------------------------- */ @media all {} @media only screen and (max-width: 600px) {} </style> <style media="all" type="text/css"> /* Fallback font stack */ body, table, td { font-family: 'Nunito Sans', Arial, sans-serif !important; } /* Mobile Gmail custom font */ @media screen and (min-device-width: 375px) and (max-device-width: 667px) { @import url('https://fonts.googleapis.com/css2?family=Nunito+Sans:wght@100;200;300;400;500;600;700;800;900&display=swap'); } @media only screen and (max-width: 600px) { table[class=body] .content, table[class=body] .wrapper { padding: 0 !important; } table[class=body] .container { padding: 0 !important; width: 100% !important; } table[class=body] .card-content { padding: 24px!important; } table[class=body] .metric-label { font-size: inherit !important; } .footer { padding-top: 24px; display: flex; justify-content: center; /* Centers horizontally */ align-items: center; /* Centers vertically */ } a[x-apple-data-detectors] { color: inherit; text-decoration: none !important; font-size: inherit !important; font-family: 'Nunito Sans', Arial, sans-serif; !important; font-weight: inherit !important; line-height: inherit !important; } } </style> <!--[if gte mso 9]> <xml> <o:OfficeDocumentSettings> <o:AllowPNG /> <o:PixelsPerInch>96</o:PixelsPerInch> </o:OfficeDocumentSettings> </xml> <![endif]--> </head> <body style="background-color: #fff; font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; font-size: 18px; height: 100%; line-height: 1.666; margin: 0; padding: 0; width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; -webkit-font-smoothing: antialiased;"><style type="text/css">div#emailPreHeader{ display: none !important; }</style><div id="emailPreHeader" style="mso-hide:all; visibility:hidden; opacity:0; color:transparent; mso-line-height-rule:exactly; line-height:0; font-size:0px; overflow:hidden; border-width:0; display:none !important;">Sky Mavis cut volume, tightened targeting, and nearly doubled open rates</div> <!-- START LOGO --> <table class="body" cellpadding="0" cellspacing="0" border="0" role="presentation" style="margin: 0 auto; max-width: 600px; box-sizing: border-box; min-width: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 100%; border-collapse: separate;" width="100%"> <tbody> <tr> <td style="box-sizing: border-box; font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 1.666;"> </td> <td class="container mktoContainer" id="wrapper" style="box-sizing: border-box; font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 1.666; display: block; max-width: 600px; padding: 0; margin: 0 auto; width: auto;"> <table class="header mktoModule" id="l1l" cellpadding="0" cellspacing="0" border="0" role="presentation" style="box-sizing: border-box; min-width: 100%; margin-bottom: 24px; margin-top: 24px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 100%; border-collapse: separate;" width="100%"> <tbody> <tr> <td class="align-center" style="box-sizing: border-box; font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 1.666; text-align: center;" align="center"> <div class="mktoImg" id="kdf3299" mktolockimgsize="false" mktolockimgstyle="true"> <a href= "https://go.onesignal.com/ODI4LURSRS0wNzYAAAGjmjKVIpffiWP7lZZXrUe_BALZVMdIC3NXt5NdQNTXuynNRp6Ugt6zB2w0cA549oIdaaeylzSOaxabtpc=" target="_blank" > <img style="-ms-interpolation-mode: bicubic; max-width: 100%; vertical-align: middle;" src="https://learn.onesignal.com/rs/828-DRE-076/images/OneSignal-Logo--23bc87eb-43ed-4f95-aa5b-615c8b68a62f.png" width="179" height="48" class="logo align-center"></a> </div> </td> </tr> </tbody> </table> <table id="heroimg" cellpadding="0" cellspacing="0" role="presentation" class="hero bg-4 mktoModule" style="box-sizing: border-box; min-width: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin-bottom: 0px;" width="100%"> <tbody> <tr> <td align="center"> <div class="mktoImg" id="kw5vbnga9" mktolockimgsize="true" mktolockimgstyle="true"> <a href= "https://go.onesignal.com/ODI4LURSRS0wNzYAAAGjmjKVIv65qtszB9aY_0krHPX0I_4DOj4o4NHmDXpULiQ9QEkRPsjYe-QMs5tgQz07T0cNM0gp40ypwcQ=" target="_blank" ><img style="border-radius: 16px; " alt="V3sky-mavis-7c-twin-columns.png" src="https://learn.onesignal.com/rs/828-DRE-076/images/V3sky-mavis-7c-twin-columns.png" width="600" class="mimg100"></a> </div> </td> </tr> </tbody> </table> <table class="card mktoModule" id="adfwcrd1" cellpadding="0" cellspacing="0" border="0" role="presentation" style="box-sizing: border-box; min-width: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; background: #FFFFFF; border-radius: 0; margin-bottom: 10px; width: 100%; border-collapse: separate;" width="100%"> <tbody> <tr> <td class="card-content" style="box-sizing: border-box; font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 1.666; padding: 24px;"> <table cellpadding="0" cellspacing="0" border="0" role="presentation" style="width: 100%;" width="100%"> <tbody> <tr> <td> <div class="mktoText" id="vwhesqq" style="color: #051B2C; font-weight: normal; margin: 0; padding: 0; font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 1.666; margin-bottom: 24px;"> <div> When people own real assets in your game, a generic message doesn't just get ignored. It costs you trust. </div> <p><a href= "https://go.onesignal.com/ODI4LURSRS0wNzYAAAGjmjKVImr3P87l5OCw0rCcKHSzPQgFj3SisCHjyVxoV536ktz88NZZN0einjgRh1HrIt-e_ok6H_80k94=" target="_blank" style="color: #4e50d1;" >Sky Mavis</a>, the team behind Axie Infinity and Ronin, rebuilt their messaging around one principle: relevance over reach.</p> <ul> <li>Automated Journeys vs. manual sends</li> <li>Behavior based segmentation vs. static lists</li> <li>Channel based messaging vs. singular sends</li> </ul> <p>Email open rates went from 13-18% to consistently <strong>above 20%</strong>, with some sends hitting 30%. Not from sending more, but sending less to the right people.<br></p> </div> </td> </tr> <tr> <td class="emailButton btn btn-primary mktoText" id="mm4iydwlol" style="padding: 0px; box-sizing: border-box; font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 1.666; border-radius: 4px; text-align: center; background-color: #ffffff;" align="center" bgcolor="#ffffff"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://onesignal.com/case-studies/sky-mavis-case-study?utm_source=mkt&utm_medium=email_mkto&utm_campaign=mkt-email_mkto-260813-SkyMavis-CS-cta&utm_content=SkyMavis-CS-ctaB" style="height:40px;v-text-anchor:middle;width:auto;" arcsize="10%" strokecolor="#4346ce" fillcolor="#4346ce"> <w:anchorlock/> <center style="color:#FFFFFF;font-family:Arial,sans-serif;font-size:18px;font-weight:400;"> Read the full story </center> </v:roundrect> <![endif]--> <!--[if !mso]><!-- --> <a href= "https://go.onesignal.com/ODI4LURSRS0wNzYAAAGjmjKVIj_IMtS7ea36a-gBvCf1jw7xyz1W-LJle2jcj6jn2x9YQEwN_1TRuWv9mIHHZpB4Iwbf9ZUYaAQ=" style="box-sizing: border-box; border: solid 1px #4346ce; border-radius: 4px; cursor: pointer; display: inline-block; font-size: 18px; font-weight: 400; margin: 0; padding: 8px 24px; text-decoration: none; text-transform: none; background-color: #4346ce; color: #FFFFFF;" > Read the full story </a> <!--<![endif]--></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" class="footer mktoModule" id="ftrbbdcf0b1-7d33-4a91-a778-4bbdd96f8837" cellspacing="0" border="0" role="presentation" style="box-sizing: border-box; min-width: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 100%; color: #74808B; font-size: 0.75rem; border-collapse: separate; padding-top: 24px;" width="100%"> <tbody> <tr style="color: #74808B; font-size: 0.75rem;"> <td class="align-center" style="box-sizing: border-box; font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; line-height: 1.666; color: #74808B; font-size: 0.75rem; text-align: center; padding: 32px 0px 24px 0px; border-top: 1px solid #E5E8EB;" align="center"> <table class="social-icons" cellpadding="0" cellspacing="0" border="0" role="presentation" style="box-sizing: border-box; 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